Li Chun立春 is the actual start of a year in traditional astrology. The 1st day of the Solar calendar is Li Chun 立春, the “beginning of Spring”, which is on 4th of the Gregorian calendar 阳历. Hence, 2014 Wood Horse Year starts at 0605hrs on 4 Feb 2014 and not the 1st Lunar New Year Day, 31 Jan 2014.
It is often believed that your bank account will be full if you bank in money on this day.
The cash deposit machines were crowded with people banking in money.
Read about my blogpost on Li Chun 2015.